Marc Gordon offers his opinion to City TV about the TTC #Thisiswhere security campaign and APP

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CAPS member Marc Gordon is no stranger to the Toronto media. In this segment he offers his expert marketing opinion on the TTC’s recent security campaign centered around transit posters and social media using the #Thisiswhere hashtag. The TTC has embarked on a campaign meant to increase awareness and security through the use of a… Continue reading

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Giant ducks, airlines and Zuckerberg: Marc Gordon always has a marketing spin for the media

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From the publicity value of giant ducks on Toronto’s waterfront, to a United Airlines PR crisis, and the use of personal brand by Mark Zuckerberg for possible political gain, CAPS member Marc Gordon is often called upon by the media to decode the marketing or customer service angle. The controversial giant rubber duck that came… Continue reading

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Mary Charleson explains the hazards of living in a social media bubble on CBC’s The 180 with host Jim Brown

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While many pollsters called the fall 2016 US election wrong, CAPS member Mary Charleson saw something out of step on social media that lead her to write a feature for the Huffington Post predicting a Trump win. That media article scored her an interview on CBC’s national radio program The 180 with Jim Brown following… Continue reading

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Mary Charleson, CSP, Marketing & media expert interviewed by CBC TV about “marketing fails”

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Published on Dec 31, 2014 This piece was originally published by CBC TV Dec 31, 2014. Mary Charleson adds a Vancouver spin to “Marketing Fails 2014” at the 2:39 minute mark. Interviewed by Renee Filippone, CBC Vancouver 5pm news anchor, on Dec 29, the spot features CBC National correspondent Dianne Buckner’s take on the Apple/U2… Continue reading

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