23 Nov
2017
Marc Gordon offers his opinion to City TV about the TTC #Thisiswhere security campaign and APP
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Canadian Association of Professional Speakers
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Marc Gordon
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marketing
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TTC
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CAPS member Marc Gordon is no stranger to the Toronto media. In this segment he offers his expert marketing opinion on the TTC’s recent security campaign centered around transit posters… Continue reading
02 Sep
2017
Giant ducks, airlines and Zuckerberg: Marc Gordon always has a marketing spin for the media
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City TV
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giant duck
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global TV
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Marc Gordon
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Mark Zuckerberg
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marketing
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pubic relations crisis
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Toronto
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United Airlines
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From the publicity value of giant ducks on Toronto’s waterfront, to a United Airlines PR crisis, and the use of personal brand by Mark Zuckerberg for possible political gain, CAPS… Continue reading
18 Jul
2017
Mary Charleson explains the hazards of living in a social media bubble on CBC’s The 180 with host Jim Brown
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Canadian Association of Professional Speakers
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CBC
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Huffington Post
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Jim Brown
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marketing
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Mary Charleson
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media
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social media
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Speaker
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The 180
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Trump
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vancouvetr
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While many pollsters called the fall 2016 US election wrong, CAPS member Mary Charleson saw something out of step on social media that lead her to write a feature for… Continue reading
19 Mar
2017
Mary Charleson, CSP, Marketing & media expert interviewed by CBC TV about “marketing fails”
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Canadian Association of Professional Speakers
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CAPS
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CBC
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marketing
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Mary Charleson
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media
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Speaker
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Vancouver
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Published on Dec 31, 2014 This piece was originally published by CBC TV Dec 31, 2014. Mary Charleson adds a Vancouver spin to “Marketing Fails 2014” at the 2:39 minute… Continue reading