Giant ducks, airlines and Zuckerberg: Marc Gordon always has a marketing spin for the media

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From the publicity value of giant ducks on Toronto’s waterfront, to a United Airlines PR crisis, and the use of personal brand by Mark Zuckerberg for possible political gain, CAPS member Marc Gordon is often called upon by the media to decode the marketing or customer service angle.
The controversial giant rubber duck that came with a massive price tag left Toronto’s waterfront back in July to venture up to Owen Sound for the summer. But not before CAPS member and marketing speaker, Marc Gordon was interviewed by Amanda Ferguson from City TV on the mighty duck’s economic impact. Watch Marc’s interview HERE.
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Marc of course has been known to dig his marketing chops into much more then ducks however. Earlier in the year he was called upon by Global TV to shed some customer service insight on the United Airlines PR crisis and apparent mishandling of the removal of a passenger. Watch Marc’s interview HERE.
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And back in April Marc weighed in with his expert marketing opinion about Mark Zuckerberg’s possible grooming for politics, given his recent media appearances and use of personal branding to appeal to a broader audience through social media. Well done Marc. We love seeing our members profiled in the media and being called upon the help educate others. Watch Marc’s interview about Zuckerberg HERE.
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