Giant ducks, airlines and Zuckerberg: Marc Gordon always has a marketing spin for the media

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From the publicity value of giant ducks on Toronto’s waterfront, to a United Airlines PR crisis, and the use of personal brand by Mark Zuckerberg for possible political gain, CAPS member Marc Gordon is often called upon by the media to decode the marketing or customer service angle. The controversial giant rubber duck that came… Continue reading

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Grant Ainsley joins Bloomberg Canada TV to critique how United Airlines handled public relations recently

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When United Airlines came under fire for recent mishandling of an overbooked flight, they received a lot of negative publicity and social media coverage. Media Trainer and speaker, Grant Ainsley joined Bloomberg TV by Skype on April 13 to help understand best practices when dealing with the media during crisis events, and what we can… Continue reading

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