Grant Ainsley joins Bloomberg Canada TV to critique how United Airlines handled public relations recently

When United Airlines came under fire for recent mishandling of an overbooked flight, they received a lot of negative publicity and social media coverage. Media Trainer and speaker, Grant Ainsley joined Bloomberg TV by Skype on April 13 to help understand best practices when dealing with the media during crisis events, and what we can all learn from United Airlines mistakes.

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In summarizing the 4 lessons every CEO should take from the United example, Grant not only demonstrated his expertise on the topic, but also likely helped a few business leaders avert their own potential future media disaster. Well done Grant!

You can link to the interview HERE.