Giant ducks, airlines and Zuckerberg: Marc Gordon always has a marketing spin for the media


From the publicity value of giant ducks on Toronto’s waterfront, to a United Airlines PR crisis, and the use of personal brand by Mark Zuckerberg for possible political gain, CAPS member Marc Gordon is often called upon by the media to decode the marketing or customer service angle. The controversial giant rubber duck that came… Continue reading

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Sarah McVanel frames workplace problems as opportunities in Canadian HR Reporter article


Photo credit: Vectomart (Shutterstock) as originally published in Canadian HR Reporter   CAPS member Sarah McVanel explains how solution-focused leadership can transform the workplace in this July 11, 2017 Canadian HR Reporter article by Marcel Vander Wier. A simple mindset shift can help human resources practitioners turn troubled corporate cultures into rock-star ones. And it’s… Continue reading

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