Mary Charleson explains the hazards of living in a social media bubble on CBC’s The 180 with host Jim Brown

While many pollsters called the fall 2016 US election wrong, CAPS member Mary Charleson saw something out of step on social media that lead her to write a feature for the Huffington Post predicting a Trump win. That media article scored her an interview on CBC’s national radio program The 180 with Jim Brown following… Continue reading

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Grant Ainsley joins Bloomberg Canada TV to critique how United Airlines handled public relations recently

When United Airlines came under fire for recent mishandling of an overbooked flight, they received a lot of negative publicity and social media coverage. Media Trainer and speaker, Grant Ainsley joined Bloomberg TV by Skype on April 13 to help understand best practices when dealing with the media during crisis events, and what we can… Continue reading

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Mary Charleson, CSP, Marketing & media expert interviewed by CBC TV about “marketing fails”

Published on Dec 31, 2014 This piece was originally published by CBC TV Dec 31, 2014. Mary Charleson adds a Vancouver spin to “Marketing Fails 2014” at the 2:39 minute mark. Interviewed by Renee Filippone, CBC Vancouver 5pm news anchor, on Dec 29, the spot features CBC National correspondent Dianne Buckner’s take on the Apple/U2… Continue reading

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