Marc Gordon offers his opinion to City TV about the TTC #Thisiswhere security campaign and APP

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CAPS member Marc Gordon is no stranger to the Toronto media. In this segment he offers his expert marketing opinion on the TTC’s recent security campaign centered around transit posters and social media using the #Thisiswhere hashtag. The TTC has embarked on a campaign meant to increase awareness and security through the use of a… Continue reading

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Giant ducks, airlines and Zuckerberg: Marc Gordon always has a marketing spin for the media

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From the publicity value of giant ducks on Toronto’s waterfront, to a United Airlines PR crisis, and the use of personal brand by Mark Zuckerberg for possible political gain, CAPS member Marc Gordon is often called upon by the media to decode the marketing or customer service angle. The controversial giant rubber duck that came… Continue reading

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