Heather Moyse on Global TV demonstrates team leadership and giving back in her bid for a 4th Olympic run

Moyse_Global_Olympics

Three time Olympian bobsledder, and CAPS member Heather Moyse was featured on Global TV talking about her return to the track and a bid for her 4th Olympic run for the 2018 Winter Olympics. With a depth of knowledge and experience she realized it was a leadership roll that she could contribute to younger members… Continue reading

Continue reading

Giant ducks, airlines and Zuckerberg: Marc Gordon always has a marketing spin for the media

Gordon_Zuk_Global

From the publicity value of giant ducks on Toronto’s waterfront, to a United Airlines PR crisis, and the use of personal brand by Mark Zuckerberg for possible political gain, CAPS member Marc Gordon is often called upon by the media to decode the marketing or customer service angle. The controversial giant rubber duck that came… Continue reading

Continue reading