Giant ducks, airlines and Zuckerberg: Marc Gordon always has a marketing spin for the media

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From the publicity value of giant ducks on Toronto’s waterfront, to a United Airlines PR crisis, and the use of personal brand by Mark Zuckerberg for possible political gain, CAPS member Marc Gordon is often called upon by the media to decode the marketing or customer service angle. The controversial giant rubber duck that came… Continue reading

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Mary Charleson explains the hazards of living in a social media bubble on CBC’s The 180 with host Jim Brown

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While many pollsters called the fall 2016 US election wrong, CAPS member Mary Charleson saw something out of step on social media that lead her to write a feature for the Huffington Post predicting a Trump win. That media article scored her an interview on CBC’s national radio program The 180 with Jim Brown following… Continue reading

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