02 Sep
2017
Giant ducks, airlines and Zuckerberg: Marc Gordon always has a marketing spin for the media
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City TV
,
,
giant duck
,
global TV
,
Marc Gordon
,
Mark Zuckerberg
,
marketing
,
pubic relations crisis
,
Toronto
,
United Airlines
No Comments
From the publicity value of giant ducks on Toronto’s waterfront, to a United Airlines PR crisis, and the use of personal brand by Mark Zuckerberg for possible political gain, CAPS… Continue reading
18 Jul
2017
Mary Charleson explains the hazards of living in a social media bubble on CBC’s The 180 with host Jim Brown
1309
Canadian Association of Professional Speakers
,
CAPS
,
CBC
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,
Huffington Post
,
Jim Brown
,
marketing
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Mary Charleson
,
media
,
social media
,
Speaker
,
The 180
,
Trump
,
,
vancouvetr
No Comments
While many pollsters called the fall 2016 US election wrong, CAPS member Mary Charleson saw something out of step on social media that lead her to write a feature for… Continue reading