Book More Business! Sales Strategies For Long-Term Growth

In order to survive…and thrive, speakers need to view themselves as proactive business owners first. Working “in” and “on” one’s speaking business is not one and the same. Whether you hire outside salespeople, or you are operating as a solopreneur, you need to implement a process to acquire new business, maintain a pipeline of opportunities and stay connected to your clients who have hired you previously. Do you have systems in place to track leads and promote your services? Can you clearly articulate your value proposition? Are you satisfied with your negotiation and closing skills? Understanding the fundamentals required to grow your business is essential. In the absence of a sales system and/or support staff, your business is effectively “closed” every time you are on the road. This is your opportunity to learn best sales practices from your fellow ALPS participants and commit to achieving the results you desire.

Benefits of joining:

• Apply consistent sales strategies to secure more business with greater ease

• Get re-energized as you move past buyer obstacles toward higher levels of profitability

• Gain powerful insights (and “need to hear” truths) from your peers and start closing more sales…TODAY

From Author to Marketer! How to Publicize and Promote Your Published or Self-Published Book

As you bask in the afterglow of finishing your book, you realize that the next critical step is to get the word out to the world about your literary masterpiece! Books do not simply “sell themselves”. Book marketing is all about strategy. Knowing where to start once the writing process has concluded can be overwhelming. If you have just completed the task of writing your book, joining this ALPS groups is perfect timing. As you connect with fellow authors, you will discover many avenues available to effectively market your book. The CAPS community is fortunate to have many successful authors. Your ALPS group may decide to have a guest author join in on a Zoom call to share his or her experience, or you might invite a publicist on a call to provide insights and ideas on topics such as press releases, media appearances, book signings, etc.  Of course, your goal is to attract interest in your book and generate sales. Whether you are a first-time author or a seasoned book “pro”, your ALPS book “brain trust” will prove to be an outstanding experience as you contribute and learn from each other.

Benefits of joining:

• Learn how to create momentum for your book with less stress

• Tap into the collective wisdom of your peers with ideas to promote your book

• Meet your new book marketing accountability team and celebrate your success!

NOTE: This ALPS group is for members who have COMPLETED their book or are in the very last stages of writing/editing. If you aren’t ready, don’t worry. This program will be repeated!

How To Sustain Success: Special ALPS Mastermind exclusively for CSPs and HoFs

Sustainability is defined “as the ability to be maintained at a certain rate or level”… a description that has relevance for the professional speaker striving for consistent business success in a lucrative, demanding industry that continues to evolve. As an established speaker and entrepreneur, you’ve experienced the highs and lows associated with this business. Realigning your business strategy to adapt to the new economy hasn’t always been easy. Maintaining your passion as you run your business, keeping a balance between the personal and professional demands that come with the territory as you bring your absolute best to your clients and audiences presents a unique set of challenges. Life on the road can be an isolating experience. Although you have your network of mentors, as well as supportive family and friends, not everyone understands the demands associated with sustaining success in this profession. This special ALPS series exclusively for CSPs and HoFs is an opportunity to regularly connect with your peers, share ideas and brainstorm solutions.

Benefits of joining:

• Learn best practices from your peers as you have your burning questions answered

• Share your “ups and downs” openly in an intimate, caring environment

• Apply proven strategies and solutions to remain relevant in your profession