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CAPS Unity: Turn Intellectual Property into Profit | Crisis, Challenges & Changes
November 3, 2022 @ 6:00 pm - 8:00 pm EDT
Our November Program:
Turn Your Intellectual Property into a Highly Profitable Stream of Recurring Revenue
Presenter: Bill Cates, CSP, CPAE
If you deliver great content, you already have intellectual property (IP) that can be leveraged into big-dollar corporate licensing agreements.
Bill Cates, founding member of NSA’s Million Dollar Speaker Group, has been licensing his IP for over 20 years with deals ranging from $10K to $300K. Two of his clients are into their 16th year of licensing Bill’s content, incorporating it into their culture, making renewals automatic.
In this high-content session, you will discover how to:
- • Know if you are a great candidate for this money-making strategy.
- • Create a deliverable that guarantees a high level of engagement, learning, and results for participants.
- • Charge for and structure different size agreements.
- • Determine if you should use an online learning platform or provide the assets directly to your clients.
- • Turn renewals into big dollars with virtually no cost of sale. (High profit!)
You will see why Bill Cates often refers to this part of his business as “Printing money legally.”
Bill Cates is a hard-working, successful speaker and business owner. Bill is a founding member of NSA’s Million Dollar Speakers Group and has sustained a 7-figure speaking business by becoming extremely focused on his business.
A 30-year veteran of this business, Bill is the author of six books, his most recent being Radical Relevance – as well as many corporate video training programs licensed by companies around the world. He is also the host of the acclaimed www.TopAdvisorPodcast.com.
In addition to being a Certified Professional Speaker, Bill was inducted into the Professional Speakers Hall of Fame in 2010.
Bill’s referral system has been featured in Success Magazine, Selling Power Magazine, the Wall Street Journal, and Entrepreneur Magazine. And his own business success has been featured in Money Magazine.
Bill doesn’t just talk about what it takes to be successful in this business – he’s actually done it!
Crisis, Challenges & Changes: Are You Ready?
Presenter: Mary C. Kelly, PhD, CSP, CPAE
Crises are all around us. Leaders, managers, and business owners need tangible tools, techniques, and tactics to effectively lead themselves and their teams through difficult situations. Mary Kelly, Hall of Fame Speaker and former Naval intelligence officer breaks down why people struggle during a crisis, challenge, or change. Then she guides leaders and teams through the 5 stages of how to renew, reengage, and reignite during tough times.
From her days as a naval intelligence officer to her role as one of today’s most influential economists, Commander/Dr. Mary C. Kelly has carved out an unforgettable career in leadership. Former chief of police, professor, realtor and HR Director – Mary has spent over 25 years teaching and training more than 40,000 military and civilian personnel. Mary is now on a mission to spread her message of success to audiences worldwide, sharing with them the secrets to being a true leader in today’s workplace.
A high-energy keynote speaker, Mary is focused on using research, laughter, and experience to show professionals how to excel. Mary’s relatable, no-nonsense approach inspires audiences to embrace their roles, surpass their goals, and plan for the future.
Mary is the author of 13 books on business growth, leadership, and today’s economy. She is a speaker, coach, and trainer who has worked with hundreds of organizations and companies across the globe.
6:00 – 6:30 pm EDT Socialize in the CAPS in the Hall
6:30 – 8:00 pm EDT Hear our Featured Speakers
8:00 pm EDT Reconnect and Debrief
Cost to attend: FREE!
CAPS Unity is an exclusive member benefit!
Non Members and Guests
Cost to attend: $87 plus tax per individual and per Unity event
Note: Registered attendees will have access to the event recording in the CAPS Unity Portal