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CAPS Alberta June Special Presentation

June 15, 2024 @ 1:30 pm - 3:00 pm MDT

Beyond your Brand Story:
How to Build Your Presentation and Your Business Using a Supporting Cast of Insightful Narratives

Beyond Your Brand Story

How to Build Your Presentation and Your Business Using a Supporting Cast of Insightful Narratives

Professional speakers put a lot of emphasis on their “brand” story – the dramatic signature story that sums up their life, experience or expertise. While important, your brand story is only one element of what you need to deliver to your audience. After all, stories are not just an entertaining add-on to learning content, but should also be an integral part of the learning itself.

By understanding how to incorporate the right stories seamlessly into your keynote, breakout or training program, you’ll not only create stronger, more engaging content but also improve your performance and credibility leading to more referrals and follow-up bookings

In this in-depth, interactive program, Jason Reid breaks down the building blocks of content, and demonstrates how to use stories to reinforce ideas, build your credibility as a speaker, and even overcome key objections to your ideas. Included is an interactive section where you’ll build an outline of your next presentation using stories as your base.

You will learn:

• Why your presentation should be structured like a conference.

• Where and how to incorporate both “big” and “small” stories within your presentation.

• How to double your story toolbox by creating multiple messages for a given story.

• Five ways that stories can support your content and demonstrate your value as a speaker.

• The type of story that will help you sell any idea, and allow you to book more business.

About Jason

Known as The Story Master, Jason Reid has more than thirty years of experience creating award-winning content for both the screen and the speaking stage.

Jason began his journey in news broadcasting, spending three years learning the craft of storytelling from CBC’s Stuart MacLean. He also trained at Paramount Studios under Oscar and Emmy-winning screenwriters. Jason eventually moved back into television news, winning several awards as head of content at The Weather Network.

A popular speaker himself, Jason’s topics range from strategic storytelling to embracing invisible disabilities in the workplace. He also works as a storytelling coach and mentor.

No Promo Codes Accepted for this Special Event


June 15, 2024
1:30 pm - 3:00 pm MDT
Event Category:
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Hotel Blackfoot
5940 Blackfoot Trail Southeast, Calgary, AB T2H 2B5
Calgary, T2H 2B5 CA
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CAPS Calgary
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