CAPS Unity: Scientific Selling with LinkedIn Collaborative Articles / The Four Cornerstones of your Personal Platform
October 17, 2023 @ 7:00 pm - 8:30 pm EDT
CAPS National Virtual Programming
Session Title: Scientific Selling with LinkedIn Collaborative Articles
Presenter: Ismael Ghalimi
The newly-released LinkedIn Collaborative Articles provide a unique opportunity to develop hyper-targeting strategies to support a more quantitative and efficient sales development process. This presentation will give a general introduction to LinkedIn Collaborative Articles and an in-depth presentation of how LinkedIn’s top contributors are using them to sell products and services to their audience.
Ismael Ghalimi is the creator of the first intelligent data platform. He is an instrument-rated private pilot, SCUBA assistant instructor, and CNC machinist. He lives in Carmel Valley, CA.
Session Title: The Four Cornerstones of Your Personal Platform
Presenter: Caelan Huntress
Your personal brand is something no one else has. When you make your personality part of your branding, your Personal Platform keeps you visible to your audience, clients, and customers. You can spend lots of time, energy, and money on your marketing and still be unknown beyond a small audience. But with a solid platform, you can gather a larger group of like-minded people around you.
There are four cornerstones to the platforms of experts and entrepreneurs: Positioning, Profit, Strategy, and Systems. You need all four of these cornerstones to elevate to the next level. Moving from the Soapbox to the Showroom, from the Stage to the Stadium, requires a practical understanding of digital marketing and customer dynamics.
You have to handle haters, imposter syndrome, and self-censorship. By elevating the four cornerstones of your personal platform and crafting a personal statement that resonates with the right audience, you can improve your impact, income, and influence and design a lifestyle that suits you best.
Caelan Huntress is an American digital nomad living in New Zealand and has spent ten years running an online business while travelling the world with his young family. Caelan is a dynamic speaker, trainer, and business coach who started his career as an acrobat in the circus. His theatrical performer and marketing strategist skills combine to make compelling virtual experiences. He is the Creative Director of Stellar Platforms, a digital marketing agency that helps experts and entrepreneurs set up smart marketing systems.
Cost to attend: FREE!
CAPS Unity is an exclusive member benefit!
Non-Members and Guests
Cost to attend: $87 plus tax per individual and per Unity event
Note: Registered attendees will have access to the event recording in the CAPS Unity Portal