In this knowledge economy, your thought leadership legacy needs to execute a simple, foolproof method for identifying the right audience with an irresistible offer that stands out from your competitors. Thought leaders that believe their work can benefit “anyone” struggle more than those who have niched out into a specific industry or population.
You can’t be all things to all people, is your competitive advantage.
In this groundbreaking session, let’s investigate under the hood of your thought leadership business and get a diagnosis and build the execution plan, so you can walk away and implement a strategy that will help you get the results you expected when you launched your online course, workshop, retreat, webinar or breakout session.
I know you need a lot more than empty promises and hot air.
WARNING: This session will flood your speaking business with a torrential downpour of buyers.
You will walk away with these timeless principles to rapidly and dramatically explode your thought leadership speaking business. You can expect to:
- Utilize the Audience Refining Technique a step-by-step process to find your audiences
- Build a targeted list of the right people to market to, even if you’re starting from zero!
- Optimize your course title. Maximize your impact.
- Package your content in a way that gets you the authority and credibility to deliver your content as accredited for continuing education.
- Evaluate the fundamentals of a Thought Leadership Playbook
Who is this for?
Any speaker who believes they have a useful, valuable message and/or expertise to pass on to others who can put it to use.
Any speaker who is committed to leaving a legacy of knowledge for others to transform their lives and their businesses with your knowledge and experiences.
About Lisa Patrick:
Described by Hall of Fame Professional Speakers, Patricia Fripp, ‘Lisa Patrick is a Force of Nature.’
Dr. Tony Alessandra, ‘Lisa is synonymous with excellence and integrity. She is a visionary with an intuitive ability to take action in my business and make me money. I'm proud to be her partner,’
Jim Cathcart, ‘What a dynamo of marketing and hard work. There is no one better suited to help me grow my speaking business and co-write a book with me, than Lisa Patrick.’
Considered the modern-day Nancy Drew … Lisa Patrick uses her investigative strategic approach to look under the hood of your business, focus, and hold you accountable. Known for her ‘tell it like it is - hop in the trenches’ attitude, she will amplify existing structures and implement new opportunities to grow your Thought Leadership business while building a legacy.
‘Lisa Patrick is one of the most enthusiastic partners I've ever worked with. She's an excellent "brainstormer" but also great at taking action on those ideas. Her pro-active nature has been much appreciated as we have developed our business relationship.’ – Tom Hopkins, Sales Legend
Enjoy a cup of Coffee With Lisa on her podcast on Itunes and follow her: