BUSINESS STARTER TRACK
Comprehensive 10-month guided track.
Our most comprehensive track, the CAPS Business Starter Track, is where you want to start if you are an aspiring new speaker. This 10-month track includes a comprehensive manual, monthly live learning meetings with expert speakers, bi-weekly workgroup meetings, individual self-study, homework, practice and a speaker showcase. The next cohort will start in June 2026; space is limited to 30 participants.
DOWNLOAD 21 KEYS TO GET YOUR SPEAKING BUSINESS STARTED
Full Track Pricing
Get access to the next Business Starter Track cohort.
Discounted Member Pricing
$395
Non-Member Pricing
$945
This track is NOT included in the ALL-ACCESS-PASS
Next cohort will start in June 2026
Space is limited to 30 participants
SESSION 1:
June 23, 2026, at 12:00 pm PST | 3:00 pm ET (3 hours)
Orientation - with Glynis Devine CSP
SESSION 2:
July 28, 2026, at 12:00 pm PST | 3:00 pm ET (3 hours)
Module 1 - Build Your Foundation - with Linda Edgecombe CSP, HOF
SESSION 3:
Sept 22, 2026 at 12:00 pm PST | 3:00 pm ET (3 hours)
Module 2 - Create Your Business Plan - with Beverly Beuermann-King CSP
SESSION 4:
Oct 27, 2026 at 12:00 pm PST | 3:00 pm ET (3 hours)
Module 3 - Marketing - with Peter Chapman
SESSION 5:
Nov 24, 2026 at 12:00 pm PST | 3:00 pm ET (3 hours)
Module 4 - Prepare to Sell - with Steve Lowell CSP
SESSION 6:
Jan 12, 2027 at 12:00 pm PST | 3:00 pm ET (3 hours)
Module 5 - Presentation Skills - with Glynis Devine CSP
SESSION 7:
Feb 23, 2027 at 12:00 pm PST | 3:00 pm ET (3 hours)
Module 6 - CRM, Tech, and Other Sources of Income - with Codi Shewan CFSP, CCP
and Beverly Beuermann-King CSP
SESSION 8:
Mar 30, 2027 at 12:00 pm PST | 3:00 pm ET (3 hours)
Q&A with Experts Speakers
SESSION 9:
April 27, 2027, at 12:00 pm PST | 3:00 pm ET (3 hours)
SHOWCASE
Videos Included
On top of the monthly live learning meetings with expert speakers, the bi-weekly group meetings, homework, manual, speaker showcase and Q&A session, here are all the video lessons that are included in the CAPS Business Starter Track
What is an Expert Who Speaks?
Host and Moderator: Lorne Kelton, M.Ed. A 2-hour Panel discussion with: Randall Craig, CSP, Shelle Rose Charvet, CSP, David Gouthro, CSP, and Greg Schinkel, CSP. Hosted by Lorne Kelton, M.Ed. Login
This is an easy business to get into. But a tough one to stay in.
Beverly Beuermann-King, CSP Beverly looks at three things that helped her prime the pump in her business over the past year: explainer video, slide deck, and flash briefings. Login
The Mindset to Succeed as a Professional Speaker in the Crazy, Always-Changing, Exhilarating World of Professional Speaking
Hugh Culver, CSP Hugh Culver, CSP talks about attitude, mindset and motivation in the speaking business. Login
Are You Working on the ‘Right Things’ in Your Business?
Joel Hilchey, CSP Joel Hilchey, CSP talks about 3 essential phases of business growth using his playful stacking rings model. Joel asks, when it comes to growth, “Are you working on the right things in your business?” Login
Increase your profit through positioning, proposing and pricing
Greg Schinkel, CSP Greg shares some insights with you to increase the level of profit that you make from your speaking, training, coaching or consulting business, and describes three main drivers for the profit in your business. Login
Who Says You Need a Business Plan?
Ravi Tangri, CSP discusses business plans for professional speakers. Login
Positioning as an Expert
Jane Atkinson explains how positioning yourself as an expert will propel your speaking business. Login
Inbound Marketing and Content Developmentfor Professional Speakers
Randall Craig, CSP, HoF How do people find you online? Who says you’re even an expert? How can content be used to differentiate you in the marketplace? And how do you develop content efficiently… and strategically? Randall Craig CSP answers these questions and more, with practical tips on building the evidence of your expertise. Login
Stop winging it: step-by-step social media strategies
Nathalie Plamondon-Thomas, CSP In this course, Nathalie provides step-by-step content strategies for major platforms (Facebook, Instagram, LinkedIn, YouTube, Twitter). Login
Where Do I Find My Audiences?
Host and Moderator: Hugh Culver, CSP Hugh Culver, CSP talks about ways to seek out and especially attract audiences. Login
How to Write a Unique Business Proposal
Greg Schinkel, CSP Knowing how to structure a Proposal could be the major factor in your speaking business’ long-term success. Avoid the common mistakes, learn to adjust when needed and create some highly unique and successful proposals. Login
Establishing and Settings Fees, Negotiating Fees
with Brian Lee, CSP, HoF Brian Lee CSP talks about strategies for establishing and negotiating your speaker fees. Login
Speaker Introductions: Setting the Stage for Your Message
Nabil Doss A Speaker intro is like a movie trailer : it reveals just enough content and context while highlighting the star of the movie, to make the audience crave for more. Discover how you can put the right words in the mouth of your presenter to set the mood and focus the audience’s attention.n……
Can more funny really equal more money?
Michael Kerr, CSP, HoF As you’ll discover in this module clients will almost always choose – all the things being equal – the speaker or trainer who can deliver their expertise in a more entertaining, humorous way. Login
Visuals That Will Captivate Your Audience
Paul Vorreiter Business presentations don’t have to be boring. Take your company’s presentation to a new level. Audiences and clients want more than just a PowerPoint, they want your presentations to be engaging. Login
The Binge-Worthy Speaker™: How to Use Tech to Maximize Engagement
Lorne Kelton Are you binge-worthy? Leverage the small screen and apply the tricks of the cinematic trade to enhance engagement and keep them coming back for more. Login
Writing, Marketing & Managing Your Non-fiction Book Project
By Jeanne Martinson How do you craft a customized plan that will guarantee your book’s success? Login
The Speaker’s Advantage: How Podcasting Can Elevate Your Profile and Boost Your Business
Carl Richards, Alex Sanfillipo, Roxanne Derhodge, Lindsay Lapaquette, Diana Lidstone, Robbie Samuels Carl Richards, and Alex Sanfillipo, along with a Panel of Experts . Login
The Reinvention of Speaking and Business in the Online Space
Martin Latulippe, CSP, HoF Learn what would be of value to know in order to grow your speaking business in the online space. Login
Interested in Multiple Streams of Income?
Hugh Culver, CSP Get Off The Road With Multiple Streams Of Income Learn how to create multiple streams of income right now without changing your core business model. Even if you already speak, coach, and have a book, you could be missing out on simple ways to maximize revenues from every event. Login
Business Growth and AI: best thing since sliced bread, or a colossal waste of time?
By Randall Craig, CSP, HoF AI can do everything. It’s easy! Everyone is using it! So better get on the bandwagon before it departs and leaves you behind! Unfortunately, it’s too easy to fall prey to the hype, and find yourself down an unproductive (and risky) rabbit hole, disconnected from your actual business. In this……
How to create a business that runs itself
By Taylorr Payne “How to Create a Business that Runs Itself (while growing it by 2x this year)“ Guess what doesn’t get talked about enough in our industry? Systems. How to spend less on the things you don’t enjoy and spend more on the things you do enjoy. As a thought-leader, you started your business……
Trello: Efficiency, Organization and Strategy to Build Your Business
By Randall Craig, CSP, HoF “Efficiency, Organization, and Strategy: Building your Business with Trello“ Too often, the business processes that we start with are not the most efficient for the business that we run today. And since technology (and the business environment) have changed so rapidly, your business processes aren’t likely “best of class” either…….