9:30am – 12:00pm MDT | A Virtual Event 
Master of Ceremonies
Michelle Cederberg, HoF, CSP
Health and Productivity Expert Michelle Cederberg captivates audiences across the globe with empowering and humorous messages that educate busy professionals about how to subdue stress, revive energy, and ignite high performance.
She holds a Masters in Kinesiology, is a Certified Speaking Professional, a Certified Exercise Physiologist, and a High-Performance Coach. She inspires change through a combination of science, common sense, and laughter.
Her latest book “The Success-Energy Equation” debuted as a bestseller, helping to revolutionize the idea that burnout and stress don’t have to be part of success.
She has been a proud member of CAPS since 2002 and was National Board President in 2022. She’s been speaking and coaching for over 20 years, and at the end of 2023 she was honored to be inducted into the prestigious Canadian Speaking Hall of Fame.
Michelle will be your enthusiastic emcee for this Virtual October Super Saturday
Lauren Pibworth
Lauren Pibworth is the founder of Pibworth Professional Solutions, where she helps professional speakers build websites and marketing systems that make it easier for buyers to understand their work and see the fit. With more than 20 years of experience in the speaker industry and over 100 speaker websites behind her, Lauren is known for helping speakers bring more clarity and structure to their online presence. Her work is practical, strategic, and grounded in what buyers actually need to see before they say yes.
Getting Ahead of the Curve: Preparing Your Website for What’s Coming Next
The way websites get found is changing.
With AI search becoming more common, accessibility requirements increasing, and higher expectations around site speed, it is becoming more and more important to ensure your website is clear, usable, and easy to find.
In this session, we’ll look at:
- what these changes actually mean for speakers
- simple updates you can make now to improve speed and accessibility
- why unclear messaging can make it harder for search engines and AI tools to understand your site
This is not about a full rebuild. It is about making thoughtful updates now so your website can keep helping the right people find you, understand what you do, and take the next step.
Beverly Beuermann-King, CSP
Beverly Beuermann-King, CSP, is a seasoned professional speaker, trainer, and consultant with more than three decades of experience building a sustainable speaking business grounded in credibility, consistency, and connection. Known for her practical, no-nonsense approach, Beverly brings real-world insight shaped by what actually works, not theory or hype. She has built her business through strong client relationships, meaningful customization, and a long-term commitment to professionalism, while navigating the same realities, decisions, and trade-offs faced by speakers at every stage of their journey.
A long-time member and leader within the Canadian Association of Professional Speakers, Beverly’s work strongly reflects the CAPS pillars. She is committed to Learn through continuous growth and reflection, Share through candid conversations and practical wisdom, Grow by helping speakers think strategically about their business and impact, and Belong by fostering collaboration, generosity, and honest dialogue within the speaking community.
The Myths & Realities of the Speaking Business
Wisdom You Won’t Find in a How-To Book
What if your chapter members could learn—in one candid, engaging session—the lessons that usually take years (and costly mistakes) to uncover?
Over decades in the speaking business, senior leaders within Canadian Association of Professional Speakers have quietly collected hard-earned truths about what actually works… and what doesn’t. Not theories. Not hype. Real-world wisdom forged through experience, setbacks, and sustained success.
This proposed chapter presentation brings those insights together into a powerful, thought-provoking conversation on the myths vs. realities of the speaking business, designed to support members at every stage of their journey.
Why This Session Resonates
Many speakers enter the profession with passion, talent, and big expectations, only to discover that the business doesn’t behave the way they were led to believe. This session surfaces the unspoken lessons members often say:
“I wish someone had told me this earlier.”
Instead of another “how-to,” this experience focuses on clarity, perspective, and informed choice.
What Members Will Gain
Through curated wisdom from CSPs and Hall of Fame speakers, participants will explore:
- Common myths that quietly derail speaking businesses, and why they persist
- The realities of marketing, fees, confidence, branding, and sustainability
- What actually differentiates professional speakers from hobbyists or celebrities
- Why success looks different for different speakers. and why that’s okay
- How to think like the CEO of your speaking business, not just the talent
This is not about discouraging speakers.
It’s about helping them make better decisions, sooner.