Franc Godri, Master of Ceremonies
Great Speakers Don’t Get Booked… Trusted Ones Do
What actually drives referrals, rebooking’s, and ‘We Need Them Back’ decisions
You can deliver a strong talk and still not get invited back.
You can be polished, prepared, and professional and still not get referred.
So what’s missing?
In this opening session, Franc Godri breaks down what’s actually driving booking decisions… and why it has less to do with your performance than you think.
You’ll start to notice what decision-makers are really responding to, where trust is built (and quietly lost), and why it often happens in the moments most speakers overlook…before, during, and after the stage.
We’ll specifically explore:
- Why “great delivery” often fails to convert into rebooking’s
- The moments where trust is actually formed (and why most speakers miss them)
- What shifts someone from “that was a great talk” to “we need them back”
- How to show up in a way that builds trust consistently—not just on stage
Because in this business, it’s not just about how well you speak.
It’s about whether people trust you enough to put you in front of their audience.
Yvonne Basten
Yvonne developed her adaptability and positive attitude through her experiences of emigrating to Canada from the Netherlands, and eleven years of traveling the globe with her young family.
She runs her event management company, “Event Management (dot) Guru” supporting heart centered coaches during their virtual enrollment event selling their High-Ticket Coaching Programs.
Talk Title: Three Tips: How to Boost Sales at Your Next Event
During this talk, you’ll discover:
- You’ve always wanted to host an online (multiple-day) event, but aren’t sure where to start.
- Ways to best engage your audience before & during your event.
- How to make sales!
Keka DasGupta
50x Award-Winning Marketing Strategist | Keynote & TEDx Speaker | Confidence Builder for Brands (and Humans)
What do Nike, Disney, IKEA, American Express, Mercedes-Benz and Santa have in common? They’ve all called upon Keka to help build their brand strategies (yes, even the guy in red – Keka serves as Santa’s official speechwriter and co-PR director for the Original Santa Claus Parade in Toronto!). Keka has won over 50 national and international awards, including the “Oscars of the PR industry” twice! Today, this marketing expert, and global keynote and TEDx speaker teaches leaders how to be as confident as the world’s top powerhouse brands. After all, have you ever met a brand with low self-esteem? Keka has graced stages across Canada, the US and Europe, and based on her work, she became a Fast Company Executive Board Member in 2023.
How to Get Off the Content Hamster Wheel
Smarter social media strategies for experts who’d rather be speaking
(If hearing “just post more!” makes you want to throw your phone at someone, you’re in the right place.)
You can command a room full of strangers, but somehow, turning that magic into social media content feels exhausting. Is it a humble brag? A thought-leadership piece? A reel? You’re great at what you do. Now let’s help the Internet figure that out without turning you into a full-time social media manager.
Your brilliance doesn’t belong in draft mode. And no, you don’t need daily dances or a 37-step funnel to get booked. In this zero-fluff workshop, you’ll learn that you’re not doing it wrong. You’ve just been working harder than you need to. Get ready to discover:
· How to show up online like you do on stage: confident, compelling and getting booked
· Easy-as-pie techniques to repurpose your genius: multiply your best content without becoming a content zombie
· Real-world tactics to create scroll-stopping posts that sound like you (not ChatGPT or your competition). Plus, do all in less time using some insider trade secrets from the advertising and PR world!
Turn your magic into smart, strategic posts that scream “Book me!” You’re already the expert. It’s time your social media proves it.
(Bring your laptops as we’ll have some live content-building exercises in this session, and bring your burning questions for Keka’s “hot seats” too!)