It’s not just what you say that counts, it’s what others say about you. 
If life is what happens while we’re busy making other plans, our reputation is what happens while we’re busy doing other work. On Monday, September 14, we’ll be putting our lasting impressions to the test!
CAPS Toronto’s own Codi Shewan invites us to rethink what really builds a successful speaking business; not just bigger stages or stronger messaging, but meaningful moments they’ll remember long after the applause fades.
The best marketing strategy in the world can’t compete with someone enthusiastically singing your praises, so let’s create a client experience that’s music to their ears! 🎵
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Building A Business People Remember
How Intentional Speakers Create Trust, Loyalty, and Lasting Impact
with Codi Shewan
In a profession obsessed with visibility, branding, and being “seen,” it’s easy to believe the secret to building a successful speaking business lives in better marketing, bigger stages, or a stronger social media presence.
But the speakers who build lasting businesses and long-term trust often do something very different.
They focus on the experience people have with them.
In this honest, practical, and deeply relevant session, Codi Shewan explores how meaningful businesses are built through intentional touch points, authentic connection, emotional intelligence, and substance that extends far beyond the stage itself.
Drawing from a career that began in funeral service and evolved into organizational culture consulting and professional speaking, Codi brings a uniquely human perspective on trust, customer experience, communication, and the moments people remember most.
Blending storytelling, practical insight, humour, and candid reflection, this session challenges speakers to think differently about success, visibility, and the legacy they are actively building through the way they work, communicate, and show up every day.
You’ll walk away with practical strategies to:
- strengthen client experience before, during, and after an event
- identify and improve the touch points that shape trust and referrals
- build deeper professional relationships instead of transactional interactions
- create a business model rooted in authenticity rather than comparison
- balance growth, ambition, and sustainability in a profession that can easily consume both
Anybody can build visibility.
The real question is:
What are people saying about the experience of working with you when you’re not in the room?
Let’s have a say in what they say about us.
Join us September 14 and get ‘em chatting!
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Can’t Attend in Person? Join us Virtually!
We’re thrilled to continue offering virtual attendance for our in-person events. Check your confirmation email for the Zoom link to join us live from wherever business takes you. *evening events only
Come for the Connections • Stay for the Community
We’re looking forward to welcoming you to our CAPS TO crew!
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AGENDA
6:00PM Registration & Networking
6:30PM Programming Begins
9:00PM Event Ends (join us for a Group Photo!)
FEATURED SPEAKER
Codi Shewan is a speaker, author, and organizational culture consultant who helps organizations build stronger workplace cultures, elevate leadership, and create experiences people remember.
With more than 25 years in funeral service and bereavement care, Codi’s speaking career began inside one of the most human-centred professions imaginable. What started as industry-specific leadership and training work quickly revealed something much bigger: the lessons that shape trust, communication, emotional intelligence, and customer experience are universally applicable across every industry.
Today, Codi works with organizations, leaders, and teams across North America, helping them create more intentional workplaces and stronger cultures that elevate the impact people have within their organizations, through the work they do, and in the experiences they create.
Known for blending practical insight with humour, candour, and relatable storytelling, Codi’s sessions are thoughtful, actionable, and deeply human, challenging audiences to think differently about the impact they have through the way they lead, communicate, and show up every day.
He is the best-selling author of Everyday Legacy and a longtime member of the Canadian Association of Professional Speakers (CAPS), where he has served in multiple leadership roles, including President of the Toronto Chapter and Chair of the 2024 CAPS National Convention.
ACCESSIBILITY
This venue is wheelchair accessible; our room is located at street level.
HOW TO GET HERE
Google Map: https://maps.app.goo.gl/41JmdMCQ3fsLq1Ej9
Venue Maps: Download custom PDFs of the Old Mill grounds & how to find our room
PARKING
$2.00/hour parking in a third-party lot across the street @ 20 Old Mill Road ($12 daily max).
ARRIVING EARLY?
Enjoy dinner or cocktails at Canto Restaurant & Bar in the Old Mill Hotel @ 9 Old Mill Road
QUESTIONS?
Contact the CAPS TO Programming Team at [email protected]