Inbound Marketing and Content Development
for Professional Speakers
Randall Craig, CSP, HoF
How do people find you online? Who says you’re even an expert? How can content be used to differentiate you in the marketplace? And how do you develop content efficiently… and strategically? In this CAPS Academy module, Randall Craig CSP answers these questions and more, with practical tips on building the evidence of your expertise, getting found, and doing so strategically. Modules include:
- Why Bother? A new (old) look at marketing.
- Target Audiences
- The Price – Expertise – Trust Model
- The Relationship Curve Model
- How to Generate Valuable Content Ideas
- Blog Archetypes
- Efficiency, Repurposing and Generating Awareness
- Fee vs Free Content
- Technology
- CASL awareness
- Building YOUR Relationship Curve
- Strategic Advantage of Big Data
- Next Steps: Pulling It All Together