By Leanne Janzen and Steve Donahue
In this course, we delve into the advantages of creating your own book as a strategic tool for business growth and provide insights into utilizing your book as a dynamic marketing tool. We’ll briefly overview where to start, elements of a great entrepreneurial book, and explain how self-publishing can be more beneficial to your business than going the traditional route as well as what services are available to you when choosing to work with a professional services company. From there, we’ll dive into the benefits a book has to your brand and cover some effective marketing ideas to maximize its impact on your speaking career. You’ll leave this course with the inspiration and next actionable steps to create and harness the potential of your next self-published book to help you elevate your brand.