Randall Craig, CSP, HoF
How do people find you online? Who says you’re even an expert? How can content be used to differentiate you in the marketplace? And how do you develop content efficiently… and strategically? Randall Craig CSP answers these questions and more, with practical tips on building the evidence of your expertise, getting found, and doing so strategically.
Course Curriculum
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Welcome
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Lesson 1 - Why Bother? A new (old) look at marketing
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Lesson 2 - Target Audiences
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Lesson 3 - The Price - Expertise - Trust Model
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Lesson 4 - The Relationship Curve Model
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Lesson 5 - How to Generate Valuable Content Ideas
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Lesson 6 - Blog Archetypes
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Lesson 7 - Efficiency, Repurposing, and Generating Awareness
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Lesson 8 - Fee vs Free Content
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Lesson 9 - Technology
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Lesson 10 - CASL awareness
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Lesson 11 - Building YOUR Relationship Curve
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Lesson 12 - Strategic Advantage of Big Data
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Lesson 13 - Next Steps: Pulling It All Together