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Profitable Sales Conversations with Brain Science – Peri Shawn

September 12, 2022 @ 6:00 pm - 9:00 pm EDT

Want to get more speaking opportunities by leveraging the brain science of buying in your sales conversations?

Profitable Sales Conversations with Brain Science will teach you how to use brain science to sell more, better, sooner and more often. Peri’s fun and interactive program will help you peak into your prospect’s brain and show you:

  • How clients actually buy (what really goes on in their brain)
  • Which sales questions to ask (to leverage the science of buying)
  • What to say, so both the client and salesperson have the same areas of their brain activated (this way, clients are better engaged)

Come to this practical session with your questions and specific examples of where you’d like to improve. You’ll have the opportunity to apply the science to one of your recent sales conversations. And at least one lucky person will have the chance to have Peri sell their speaking services to them 😊

We’re going to get real about the application of the science to your conversations.

Let’s make 2022 your year.

Who is Peri Shawn?

Peri Shawn is the award-winning author of the book Sell More with Sales Coaching (Wiley). It was named one of the top 12 business books of that year. Peri teaches and coaches VPs and their teams how to coach, increase sales and improve the client experience.

Peri is fascinated by the neuroscience behind clients’ buying decisions and team performance. She’s worked with 4 neuroscience grad students combing through the research to discover what salespeople can do to make their sales conversations more profitable.

As part of her ongoing research, she has also developed proprietary tools demonstrating how trust affects performance, management and the client experience. Her personal research includes scouring the fields of neuroscience, business, social science and education.

Peri served on our national board and was the 2010 CAPS National President. She served two terms on the Global Speakers Federation, the international governing association for professional speakers.

Final Note

Along with the great programming, there will be a buffet of hors d’oeuvres (vegetarian options included), unlimited coffee, tea, soda, water, and a bar where you can purchase other beverages. We hope to see you at Dave & Buster’s for this fun-filled CAPS Toronto event.


Monday, September 12th, 2022 – 6:00pm – 9:00pm


Dave & Buster’s – 120 Interchange Way, Vaughan, ON L4K 5C3

*Please note that this venue is located far away from the arcade, in a private ballroom, with a beautiful stage and quiet setting.


  • Informal networking (6:00pm – 6:45pm)
  • Formal Welcome (6:45 pm – 7:00 pm)
  • Keynote Speaker Peri Shawn (7:00 pm – 7:45 pm)
  • Break (7:45 pm – 8:00 pm)
  • Keynote Speaker Peri Shawn (8:00 pm – 8:45 pm)
  • Closing Remarks and Reminders (8:45 pm)


September 12, 2022
6:00 pm - 9:00 pm EDT
Event Category:
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(CAPS) Canadian Association of Professional Speakers: Toronto Chapter
View Organizer Website


Dave & Buster’s
120 Interchange Way, Vaughan, ON L4K 5C3
Vaughan, L4K 5C3 CA
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