How to get more of your products in the shopping cart with Peter Chapman

CAPS January Event – Open to Members & Guests 

How to get more of your products in the shopping cart with CAPS National President, Peter Chapman + CAPS Ottawa AGM

We all need to develop relationships with clients that result in them making the decision to put our products in their shopping cart. These might not be terms you have used to describe your speaking work, but they will be after you apply Peter’s C.A.R.T. process to your speaking business. Peter will take his experience from over 30 years in the competitive food industry to help you get more of your products in more shopping carts more often.

Introduction

Change in our industry

CAPS

Consumers (your audience)

Who they are

How they benefit from your expertise

Where they are likely to experience your expertise

Alignment with your clients

Understand your client

Be an advocate, support your client

Definition of success

Retail sales plan

Unique for each client

Bring opportunities/be flexible/fill the room/event

What you can afford

Trust

You need to trust each other

Triangle of trust

Conclusion

Our industry is about execution

PLEASE NOTE: The CAPS Ottawa AGM will be held in conjunction with this event.

About Peter Chapman

Retail marketer, author, speaker & consultant

Peter Chapman understands the Canadian food industry, more importantly; he understands where it is going. Our industry is changing fast and Peter is committed to helping producers and processors understand their customers and consumers. Peter’s experience includes both sides of the desk. Prior to working with suppliers and launching SKUfood, Peter worked for 19 years with Canada’s largest food retailer, Loblaw. Peter is the author of A la cart and has provided food industry insights to Canadian Grocer, The Globe & Mail, Maclean’s magazine and Canada AM.

SKUFood develops strategies with suppliers in the food industry to set them apart, grow sales and deliver a bottom line. We have specialized and unique food industry experience, including but not limited to business & strategic planning, the retail environment, sales & marketing, online training, new product launches and getting items listed. Peter has also delivered conference keynotes and workshops for the private sector, agri-food businesses, industry associations and government agencies. Peter is national President of the Canadian Association of Professional Speakers in 2021.

Audiences and clients benefit from practical and entertaining insights into the food industry and how to ultimately get more products in the shopping cart.

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What: CAPS January Event – How to get more of your products in the shopping cart with CAPS National President, Peter Chapman

When: January 23, 2021 

Time:  9:00 am – 11:30 am 

Where:  Online via Zoom 

Cost: CAPS Members – FREE*

Non-Members (attend at member price)

– Early Registration: $25 (until Jan 9)  /  Regular Registration – $50             

*Can’t attend the session? Recording available to CAPS members for $25

EARLY REGISTRATION DEADLINE: Saturday, January 9 (midnight) 

Connect with CAPS Ottawa on Facebook:  https://www.facebook.com/#!/CAPSOttawa