How to get more of your products in the shopping cart with Peter Chapman
January 23 @ 9:00 am - 11:30 am EST
CAPS January Event – Open to Members & Guests
How to get more of your products in the shopping cart with CAPS National President, Peter Chapman + CAPS Ottawa AGM
We all need to develop relationships with clients that result in them making the decision to put our products in their shopping cart. These might not be terms you have used to describe your speaking work, but they will be after you apply Peter’s C.A.R.T. process to your speaking business. Peter will take his experience from over 30 years in the competitive food industry to help you get more of your products in more shopping carts more often.
Change in our industry
Consumers (your audience)
Who they are
How they benefit from your expertise
Where they are likely to experience your expertise
Alignment with your clients
Understand your client
Be an advocate, support your client
Definition of success
Retail sales plan
Unique for each client
Bring opportunities/be flexible/fill the room/event
What you can afford
You need to trust each other
Triangle of trust
Our industry is about execution
PLEASE NOTE: The CAPS Ottawa AGM will be held in conjunction with this event.
About Peter Chapman
Retail marketer, author, speaker & consultant
Peter Chapman understands the Canadian food industry, more importantly; he understands where it is going. Our industry is changing fast and Peter is committed to helping producers and processors understand their customers and consumers. Peter’s experience includes both sides of the desk. Prior to working with suppliers and launching SKUfood, Peter worked for 19 years with Canada’s largest food retailer, Loblaw. Peter is the author of A la cart and has provided food industry insights to Canadian Grocer, The Globe & Mail, Maclean’s magazine and Canada AM.
SKUFood develops strategies with suppliers in the food industry to set them apart, grow sales and deliver a bottom line. We have specialized and unique food industry experience, including but not limited to business & strategic planning, the retail environment, sales & marketing, online training, new product launches and getting items listed. Peter has also delivered conference keynotes and workshops for the private sector, agri-food businesses, industry associations and government agencies. Peter is national President of the Canadian Association of Professional Speakers in 2021.
Audiences and clients benefit from practical and entertaining insights into the food industry and how to ultimately get more products in the shopping cart.
What: CAPS January Event – How to get more of your products in the shopping cart with CAPS National President, Peter Chapman
When: January 23, 2021
Time: 9:00 am – 11:30 am
Where: Online via Zoom
Cost: CAPS Members – FREE*
Non-Members (attend at member price)
– Early Registration: $25 (until Jan 9) / Regular Registration – $50
*Can’t attend the session? Recording available to CAPS members for $25
EARLY REGISTRATION DEADLINE: Saturday, January 9 (midnight)
Connect with CAPS Ottawa on Facebook: https://www.facebook.com/#!/CAPSOttawa