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SUMMARY:Behind The Mic - Your New Business Card - The Benefits of Self Publishing Your Book
DESCRIPTION:In this presentation\, we delve into the advantages of creating your own book as a strategic tool for business growth and provide insights into utilizing your book as a dynamic marketing tool.\nWe’ll briefly overview where to start\, elements of a great entrepreneurial book\, and explain how self publishing can be more beneficial to your business than going the traditional route as well as what services are available to you when choosing to work with a professional services company. \nFrom there\, we’ll dive into the benefits a book has to your brand\, and cover some effective marketing ideas to maximize its impact on your speaking career.\nYou’ll leave this presentation with the inspiration and next actionable steps to create and harness the potential of your next self published book to help you elevate your brand. \nGiveaway:\nWe will be giving away an Editor’s Manuscript Evaluation to one lucky attendee. Attendees can opt into the giveaway during the presentation via QR code or link. \n\n\n\n \nPresenter\nEmily Perkins \n\n \nEmily Perkins is the Senior Publishing Consultant at FriesenPress – the largest publishing services provider in Canada. Her publishing career spans over 20 years – and the globe. She spent years in Amsterdam working in graphic design and later worked as a typesetter and proofreader in the financial printing industry. \nEmily’s eclectic experience allows her to provide a holistic approach to her part in guiding the FriesenPress sales team\, which ensures authors self-publish the best possible books.
URL:https://www.canadianspeakers.org/event/caps-behind-the-mic-june-2026/
CATEGORIES:Behind the Mic,CAPS National
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