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Experts' Advice Feed

Why you need to SLAP your Audience to be Memorable

February 12, 2016 - Hugh Culver

In the late 19th century, in a lab at the University of Berlin, German psychologist Hermann Ebbinghaus was staring intently at a long list of nonsensical 3 letter words. Curious about the slippery nature of memory, Ebbinghaus was carefully measuring his memory recall with wo…

Bringing Videography In-House

February 11, 2016 - Rob Wozny

The power of online video is indisputable. Whether you're solving a problem, showing how a product or service works, providing online training or simply connecting with your audience with a simple chat, online video has proven to be one of the most effective marketing tools…

Book Review: High Performance Relationships

February 10, 2016 - Patricia Morgan

High Performance Relationships is a well-researched, practical, and helpful resource for those ready to mend, deepen, or enhance their relationships. Dr. Peters has systematized a lifetime of self-searching, research, academic work and leadership experience. She is thorough…

3 Factors That Diminish an Organizations Ability to Produce Value

February 10, 2016 - Shawn Casemore

I discussed in a post earlier this week the idea that creating profitable growth in a business is heavily reliant on our ability to bring value to the marketplace. Specifically: Additional value for past customers who have stopped buying from us. Increased value for our e…
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