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Don’t fall in love with your working title

Have you had a colleague tell you the working title of their book and you cringe? Too many would-be authors fall in love with their working title. Instead, come up with 12-20 possible titles for the book. Then pass it by representatives of your target market — not your friends and family, who love you and will encourage anything you do. No, you need to pass it by your target buyers — acquaintances or even...

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